AMY SCHUMER LAUNCHES CLOTHING LINE WITH SAKS OFF 5TH TO "EMPOWER WOMEN"
"WE ARE MAKING BEAUTIFUL, COMFORTABLE AND WEARABLE CLOTHING THAT IS ACCESSIBLE TO REAL WOMEN," SCHUMER SAID ABOUT THE CLOTHING LINE LE CLOUD, WHICH WAS CO-CREATED WITH LEESA EVANS.
Saks Off 5th announced the launch of Le Cloud on Tuesday, a ready-to-wear collection of wardrobe essentials that caters to women of all shapes and sizes. Le Cloud is designed by Amy Schumer and celebrity stylist and costume designer Leesa Evans.
Thirty percent of net proceeds from sales will be donated to not-for-profit organization Community Partners in support of the STYLEFUND project, which was founded by Schumer and Evans. The initiative aims to empower women from all economic backgrounds through the use of clothing.
“My instinct is to be authentic and to empower women of all ages and sizes to do the same. We are making beautiful, comfortable and wearable clothing that is accessible to real women," said Schumer in a statement. "A Le Cloud customer will feel confident and powerful when wearing these pieces. We take our product seriously, but not ourselves."
Derek is the creative director at ISM [iz-uh m], a creative services agency based in Santa Monica, CA.